Nintendo Game Boy – Gunpei Yokoi’s Handheld Revolution

Discover the Nintendo Game Boy, the groundbreaking handheld console created by Gunpei Yokoi that forever changed the video game industry. Released in 1989, this monochrome console popularized portable gaming and sold over 118 million units worldwide.

The Innovation That Redefined Portable Gaming

The Game Boy combined the portability and monochrome LCD screen of the Game & Watch with the cartridge system and 8-bit processor of the NES. It did for gaming what the Walkman did for music in 1979—freeing players from the living room TV.

Designed with a strict focus on affordability and low power consumption, the Game Boy’s non-backlit screen, though debated at the time, offered remarkable battery life—one of the many reasons behind its phenomenal success.

Game Boy in All Its Versions

Our collection includes the original Game Boy and its later iterations: the Game Boy Pocket (1996), 30% smaller with a slightly larger screen, and the Game Boy Color, which finally brought color to this legendary line.

Why Collect the Nintendo Game Boy?

✓ Gunpei Yokoi Legacy: Created by the genius behind the Game & Watch and the D-Pad
✓ Portable Revolution: The first truly successful handheld console
✓ Outstanding Game Library: Tetris, Super Mario Land, Pokémon
✓ Iconic Design: Timeless aesthetics and legendary durability

Complete your retrogaming collection with our classic Nintendo consoles, or discover more of Gunpei Yokoi’s creations like the WonderSwan console from Bandai. Don’t forget to explore our vintage Tamagotchis for the ultimate nostalgic experience.