The objective of TamaOtch is raising it to grow up to become a successful movie star. The player will help train their Tamagotchi for performances. Also, because it is sound and touch-sensitive, the user can interact with the Tamagotchi by making a loud noise, tapping on the case of the unit, or jingling the chain against the left side.

When starting a TamaOtch, there are three eggs available to choose from. What effect the egg has is curently unknown.